Sarthak
Dey
Creative Strategist & Video Editor
I build brands and audiences through the power of cinematic storytelling, technical precision, and data-driven creative strategy.
With over 5 years of hands-on experience in video production and digital marketing, I've dedicated my career to mastering the intersection of art and analytics. I don't just edit videos; I architect narratives designed specifically for the platform they live on.
As the founder of both Clipforge and Dropadsify, I've had the privilege to build video agencies from the ground up. At Clipforge, we specialized in high-retention documentary styles and podcasts, famously scaling "Make Calcutta Relevant Again" to 25K followers in 3 months. At Dropadsify, the focus shifted to direct-response product ads for major brands like Samsung India, Honor, and Spigen.
My workflow relies heavily on Premiere Pro, DaVinci Resolve, and After Effects, bringing raw footage to life with meticulous color grading and motion graphics. But the software is just a tool. The real magic happens in the strategic phase—understanding the psychology of the viewer.
Whether I'm acting as a Content Lead at Techno India Group, driving 300K+ organic impressions for new campaigns, or crafting cinematic travel docs for my YouTube channel, the ultimate mission remains the same: transforming ideas into unforgettable visual experiences.
Career
Journey
Executing end-to-end editing for 15+ high-priority videos monthly across Techno India University, Techno Billion AI, and more. Led a team of 5+ editors and designers, scaled brand presence from 0 to 300K+ impressions organically.
Built a video production agency from the ground up, specialising in documentary-style edits, podcasts, and cinematic content. Drove Make Calcutta Relevant Again from 10K → 25K followers in 3 months with multiple 500K+ view viral videos.
Grew from 0 to 4K subscribers in 3 months. Produced cinematic travel documentaries with Etripto (Sikkim) and Skyhike (Kedarnath). Generated 500K+ engagements and improved YouTube retention through data-driven editing.
Product photography, videography, and high-retention ad creation for top brands: Samsung India, Honor India, Spigen India, GadgetShieldz, CaseMax, and more — all focused on boosting sales through visual storytelling.
Education
Graduated with honors. Developed foundational knowledge in logic and system architecture, which currently informs my data-driven and analytical approach to content strategy and video performance.
The
Toolkit
From the edit suite to strategy decks — I work across the full creative stack, combining technical mastery with a storyteller's instinct.
My
Philosophy
Story First
Tools and techniques change, but human connection doesn't. Every project begins with finding the emotional core of the narrative before a single frame is cut.
Strategic Execution
Content without context is noise. I design edits tailored to platform algorithms and viewer psychology to maximize retention and engagement.
Built to Scale
Going viral is good; building a loyal community is better. I aim to create sustainable, high-quality content systems that support long-term brand growth.
Ready to
Collaborate?
Sarthak Dey — Video Editor & Content Strategist
Sarthak Dey (online: srthk) is a professional video editor and content strategist based in Kolkata, West Bengal, India. He operates at the intersection of creative filmmaking and performance marketing, producing video content that is both visually compelling and measurably effective.
Sarthak is the founder of Clipforge, a cinematic video production agency offering documentary-style brand films and high-end post-production, and Dropadsify, a short-form video and content repurposing agency that focuses on driving conversion for brands through Reels, TikToks, YouTube Shorts, and paid ad creatives.
Over a career spanning more than five years, Sarthak has developed expertise across: short-form video editing, cinematic post-production, podcast video editing, motion graphics, color grading, performance ad creative production, and brand content strategy. His work has accumulated over 10 million views and 300,000 organic impressions.
Among his most significant projects is the Make Calcutta Relevant Again (MCRA) Podcast — a Kolkata-based cultural storytelling series that Sarthak shot and edited, growing the show's audience from 10,000 to 25,000 followers and generating over 10 million views. This project positioned him as one of the leading video editors working in the independent podcast and short-form content space in India.
Sarthak's work is distinguished by a strategic philosophy: video editing is a revenue function. He approaches every project with both creative precision and a clear understanding of the business goal — whether that is audience growth, paid social conversion, or brand equity.
Skills & Specialisations
- Short-form video editing (Reels, TikTok, YouTube Shorts)
- Cinematic and documentary-style video production
- Podcast video editing and production
- Performance ad creative editing (high ROAS focus)
- Color grading and motion graphics
- Brand and content strategy
- Content repurposing and multi-platform distribution
Tools & Software
- Adobe Premiere Pro
- DaVinci Resolve
- After Effects
- Adobe Photoshop
- CapCut
View my video editing work and case studies or get in touch to collaborate.