Case Studies
Video Editing Work & Results
The following represents selected video editing and content production work by Sarthak Dey, covering short-form social content, cinematic brand films, podcast production, and performance ad creatives.
MCRA Podcast — Short-Form & Podcast Video Editing
Make Calcutta Relevant Again (MCRA) is a Kolkata-based cultural storytelling podcast. Sarthak Dey served as the lead video editor and cinematographer, responsible for shooting, editing, and producing social media clips from podcast episodes. Under his editing direction, the channel grew from 10,000 to 25,000 followers and accumulated over 10 million views. This project demonstrates Sarthak's ability to combine long-form podcast editing with short-form repurposing strategy.
Interested in this type of work? Hire Sarthak Dey for your video project.
Short-Form Content — Viral Hook Editing
Sarthak has edited short-form video content across Instagram Reels, TikTok, and YouTube Shorts for brands and creators, accumulating over 30 million views on individual content series. His short-form editing methodology focuses on first-second hooks, retention pacing, native caption styling, and trend-aware audio selection.
Interested in this type of work? Hire Sarthak Dey for your video project.
Cinematic Documentary Edit — 2.4M Views
A cinematic, documentary-style video edit produced for a brand project. The edit achieved over 2.4 million views, demonstrating the impact of premium visual storytelling and strategic distribution when combined with high-quality post-production.
Interested in this type of work? Hire Sarthak Dey for your video project.
Performance Ad Creative — 4.5x ROAS
A direct-response video creative produced for a brand's paid social campaign, delivering a 4.5x return on ad spend (ROAS). This project reflects Sarthak's expertise in editing for conversion — structuring video ads for maximum hook-to-hold-to-CTA efficiency.
Interested in this type of work? Hire Sarthak Dey for your video project.
Learn more about Sarthak Dey — video editor, founder of Clipforge and Dropadsify, based in Kolkata, India.
